Getting backlink juice pointing to your websites isn’t easy for all of you, more often it is a painful task. So we need to make sure the link juice is flowing properly easpecially internal linking within our websites which is under our control.
Robert Enriquez has made a blog post about link juice leakage at SEOMoz. And I feel that it’s important to share with you.
If you have serious link juice leakage, then it will affect your search engine rankings a lot. Placing the nofollow link attribute on your website is a very important SEO technique to control and fix the flow of link juice and PageRank. Today I’m going to discuss about the top 9 link juice leakage.
#1 User Function And Admin Links
Login, signup, sign in, logout, register and any admin links are just providing user function. And there is no vital information on these pages and there is no value to index them in the search engines.
#2 Logo And Header Picture Links
You should nofollow logo and header picture links as there is no anchor text unless you get customers by images (tangible products).
#3 RSS Feed Links
Most of the blogs do provide a link to readers to subscribe to their RSS feeds. Not only it will give you link juice leakage issue, it will also create duplicate content. You want search engines to index your blog post but not RSS feeds.
#4 Archive Pages
There are various form of archive pages such as tag pages, category pages and archive pages. They all contain your blog post and are considered as duplicate content. Nofollow and noindex those archive pages if you do not want them to be indexed by search engines.
#5 Contact Us And Feedback Pages
Usually this page only contains a form that needs to be filled out. So there is no need to index this page.
#6 Copyright And Privacy Pages
These pages do not contain any relevant information to your website. So they should not be indexed as well.
#7 Comment Page
As the number of comments grow, the leaking of link juice tends to be serious. You can use nofollow link and canonical link to prevent it.
#8 Home Page Link
Home button is another issue which cause link juice leaking. Since the anchor text is ‘home’, there is no point to follow the link unless you’re selling a home.
There are 2 ways to handle this. First one is to change the anchor text to your keyword other than ‘home’. Second one is simply add the nofollow attribute to your link.
#9 Read More Link
In most of the blog, you can find the ‘read more’ link in the blog’s main page. This does not contribute the link juice to your blog post because the anchor is not your targeted keyword.
You can find this issue in my blog too. Actually I plan to make the change but I haven’t taken the action due to time constaint. I’ll do it in the near future to resolve this problem.
Conclusion
You should review your website now to find out how the link juice flows from one page to another no matter it is a blog or e-commerce site. By assigning the proper flow of your link juice and PageRank, you can have a much better search engine rankings. If not, your keyword rankings on search engine result pages will be greatly affected.
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{ 9 comments… read them below or add one }
Utilizing the nofollow attribute with some of your lesser links here is very important and will keep you from “leaking juice”
Great post…
I recently did a complete redesign of my blog. I better go back and check on all those no-follow links to make sure I still have my content on LOCK DOWN!
Good info, Bey. A question on #5 – isn’t the Contact Us page another SEO opportunity? A Web designer and SEO expert local to me has his meta as follows:
Title: Contact [company] – San Francisco and Oakland Web Design
Description: Contact [company], located in the San Francisco Bay Area, to discuss your Web development, SEO / SEM or general design needs
Keywords: [company] San Francisco Bay Area Oakland Northern California Web Design Development SEO SEM marketing consultants company firm
@Steve,
It will be an opportunity if you put your company info inside contact us page. But usually we put those information in the about us page. So I will say that about us is another opportunity instead of contact us page.
i dont not see anywhere where you have cited the source of this Article
I wrote this article on SEOMOZ, and wondering who gave you permission to post information as if it was your own?
http://www.seomoz.org/blog/are-you-leaking-juice
No vital information and no value to index ! I have the same feeling.
It is a nice web site.
I have bookmarked the web site and also I am going to tell my friend over it.
Regards
What I feel, it was not too bad, but the information given, is already in use and most people already know all this..But really helpful for coming future generation.
This may be a superior websites.
I’ve bookmarked the web site and I’ll tell my pals about this.
Many thanks