Article marketing is one of the popular method in markerting industry to increase website traffic. Besides increasing traffic, article marketing has also helped to build up visibility and credibility for you. Consequently you will get a higher search engine ranking for your websites because you can place backlinks in your article pointing to your web pages. I did talk about article marketing as a important ingredient to increase website traffic.
Here are 10 effective tips helping you to get the most out of your article marketing efforts.
Tip #1: Content
No matter it is article marketing or blog post, you always need quality content in order to attract and keep your visitors. People are most likely to talk about your article and link to it if the article delivering great value. It is one of the essential ingredient in viral marketing. You should emphasize on quality of the article instead of quantity.
Tip #2: Variety
Without deviating from your main topic of your website, you should consider a strategy to write a variety of articles around your target niche. This will certainly help to attract a larger audience which you can further convert them into subscribers or sales.
Tip #3: No Duplicate Content
It is not a good idea to directly submit your blog posts to article directories. I think that there is some risk that search engines will penalize your websites for having duplicate content elsewhere. From a readers point of view, duplicate content will not help you to convert your visitors into loyalty readers. When I read a good directory article, and then click through to the blog post only to see the exact same content, I will leave. It is very fair as the site does not provide any value added.
Tip #4: Shorter Articles
Variety is good, but you should keep in mind that shorter article is a good way to capture readers’ attention. Your main purpose is to build a relationship with your readers and lead them to visit your website. If you provide long article with all information included, people will see no value to click and visit your site. So your strategy should provide some basic but quality content and ask readers to visit your website to enjoy greater benefits.
Tip #5: Headlines
As you know, headlines are crucial in almost any written communication. Your headlines will determine whether or not the prospective reader will click to view your article in details. Try your best to give prospective readers a good reason to do so by writing compelling headline. If you miss to do that, your prospective readers will not come back again.
Tip #6: Resource Box
A great article with a bad resource box is a waste of your effort. Various article directories have different restriction on how much information you can placed in your resource box for each article. Carefully review their rules and maximize your opportunity to get as much as you can from the resource box. The best practice is to describe your website or yourself with a short sentence and include at least 1 link pointing back to your website or blog post. You need to remember to put anchor text in your text link to optimize for search engines.
Tip #7: Keywords
You can do a bit of research on your keywords or phrases before writing your articles. Keywords or phrases are the words your readers likely to type into the search engines to find the information. Try to include those keywords and phrases in your article during writting. You need to maintain some balance here, too many keywords will make your article look unnatural.
Tip #8: Publishing
There are many article directories for you to submit your articles. But you should only submit your article to popular sites or sites related to your niche so that you can get maximum traffic. Ezine Articles is the most popular article directory you should consider.
Tip #9: Proofreading
It is a good practice to check for spelling and grammatical errors before submitting your articles to directories. Such errors will badly affect your reputation and credibility as a information provider. You can get your family or friends to help you if they are willing to do it.
Conclusion
Finally, since you have spent a great deal of time producing quality articles, you can consider compiling all of them into an e-book which you can distribute through your website, making them conveniently accessible by all of your loyalty readers.
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{ 3 comments… read them below or add one }
Article marketing helped my site a lot…it generated a good amount of traffic plus on my site and also it’s a nice way to promote my site’s content.
These article marketing tips are great. A step-by step guide exactly like the tips stated are what many people need to achieving traffic and successful internet marketing. These tips are very essential.. In addition, video marketing can be another way in achieving successful internet marketing.
@Holly,
Great comments. Video marketing is getting hot now and it is another big topic. Instead of just reading, people can actually enjoy what you want to share by just watching video.
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