When talking about off-page optimization, we usually refer to inbound link building. It’s an important factor to rank your web pages high in search engine result pages. Very often, people continue to acquire inbound links without realizing there is a risk.
Today I’m going to discuss about the risks and issues of off-page over optimization.
#1 Building Link Too Fast Too Many
When we’re acquiring inbound links, it’s very easy to get them too fast too many. Link building is a tedious process and you can say it as a painful process. In order to simplify the process, many people start to use third party services to automate the process such as automated directory and article submission.
The original idea of these third party automated services is good but you need to understand how they work before you employ them as part of your optimization process. The truth is many of them do not allow you to control the number of submission per day. Some automated services submit your links and articles to all directory in one shot. This is a big big mistake and Google is going to penalize you.
The recommended daily submission rate is between 1 and 10. Today you can have the rate equal to 5 and tomorrow you can make it 10. By using this approach, you can make your link acquiring process natural. This is what search engines want.
#2 Unnatural Link Distribution
Unnatural link distribution is another issue in off-page over optimization.
Let’s look at one example. Assume you have 100 websites linking to you. But all of them also have links pointing to each other. This looks very unnatural for visitors as well as search engines. It’s like your website is included in some kind of link farm.
The recommendation is getting quality 1 way incoming links and they do not have inter-connection which can form a loop.
#3 Unnatural Anchor Text Distribution
The last risk I would like to discuss is unnatural anchor text distribution.
In point 1, I talked about mass submission of links and articles. It’s not going to give you links too fast and too many, but it will also make your anchor text unnaturally. If those service providers only allow you to have 1 anchor text for all submission. Then you need to be alert.
The natural anchor text distribution is not all your incoming links are using same anchor text. Perhaps some of them are using your brand name, some of them are using your blog post title. As a human being, everybody can insert different anchor text when they’re linking to you. So be sure to use different anchor text when you’re building inbound link from now onwards.
Conclusion
The risk of off-page over optimization is often overlooked by many webmasters. By understand the issues mentioned above, you can make sure your’re not accidentally hurting yourself by going too far with your off-site SEO efforts.
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{ 20 comments… read them below or add one }
I think the biggest thing that people tend to get caught up in is trying to acquire “quanity” instead of “quality” links. It is not wise to get caught in a link farm situation.
Do follow link with higher PR then our own web/blog is consider quality link to us. It’s natural more visible link by google search engine.
I agree with Agent SEO, People tendency going with quantity not quality. It does not give such kind of result which we liked.
I agree with the above comments, having 1000 worthless links is well practically useless!
I agree, thanks for the reminder. It’s funny that you term it as over-optimization. I think it’s more suitable to call it black-hat optimization.
Very good Post
I like it
Thanks for the useful info. It’s so interesting
Oh man, I’ve made the mistake of going for quantity over quality in the past and found out the hard way that that is a bad idea! Quality links are harder to get sometimes but they are worth it
Great post, thanks for the heads up on what not to do, i was thinking about using a third party, i am glad i found this post first.
I love this blog…I agree with you too…
wow these are awesome resources. Greatful tips on a subject that is very important to know to help getting a website ranked on the major search engine.
Commendable job done by you. Congratulations!!!
I agree with the above post …its really helpful for me or others also .. !!!
keep going!!!!
Great post – thanks for the information on varying the anchor text, I hadn’t thought about that before.
I agree – pagerank is not a really sign of quality – thanks for your helpful hints from Germany
Highly valuable information, Quality related links are very hard these days but, the result they yield is worth the time and the effort. Anchor text natural distribution is something a lot of us neglect, some don’t even use the anchor text at all, from my own experience, just as you rightly pointed it out, search engines pays attention to that
Good blog by the way, just installed the wp-greet I found here and it’s kinda cool
我觉得你的文章不错！继续加油！
Thanks, i didnt know it before.
you’re helpfull.
Bro…nice tips
But i have 88+ links in google still my pR is 1
Do u know Y ????
Thanks for the tips. Glad to know that there are still a few stops in place to slow down all the automation. Gives me hope that I can keep pecking away at this job of crawling up in page ranking. With as much as I have learned in the last few months of this process, I realize that I have a long way left to go on many fronts. – RVB